Miss Matisse: I am seriously laughing hysterically right now at your comment about someone worrying about another person living in their parents’ basement. It’s so true! Why care about what others think of you? Live your life! Speaking of yourself…What would you say has been the most successful way for self-promoting of your books?

Digger Cartwright: The world of social media and the internet are great ways to reach millions of readers and engage them. You can interact with people on Facebook and Twitter that are of like interests. You can reach hundreds of readers groups online who love to read indie authors’ work. You’re able to reach people all over the world online and with social media while you get lost in the shuffle on places like Amazon.com.

At the end of the day, there’s no better way to promote your work than word of mouth. You have a friend who reads the book and makes comments on their social media profiles. Their friends see it and they take an interest. They post something and so on and so forth. And of course, it always helps to have fair, impartial, and unbiased reviews by known or reputable reviewers, and there are plenty of them on Amazon and other places. These aren’t paid reviews; these are reviewers who consider various genres and my take an interest in your book to review. It always helps to have people who have bought your book on Amazon leave a comment or review or rating.

There’s really no one way that’s better than all the rest. It’s actually a combination of efforts that help expand the presence of the book and build an interest in it. Self-published authors should use all the tools at their disposal and that are financially available to promote their work. It becomes a lot easier once you gain a following, so make sure you engage with fans and keep producing quality work.

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